March 1st 2017 was the launch day for an important change for the St. Kilian’s school community. We introduced a dramatic new brand identity to reflect the modern and exciting school we are. This identity was rolled out in a completely-new website, a school promotional video (see our media gallery), new signage around the campus and much more.
Our new logo was designed by Dublin-based creative agency, Red Dog, and is made up of two components: a graphic ‘K’ motif and the descriptor text. The St. Kilian’s ‘K’ is inspired by Josef Albers’ Kombination Schrift alphabet; a modular lettering system based upon ten basic shapes derived from a circle and a square. This efficient typographic design was typical of the early 20th century work derived from the Bauhaus school in Germany.
This German design-influenced motif, combined with the descriptor text set in ‘Brandon Grotesque’, a German sans serif typeface, ensures that the logo is contemporary and accessible, yet rooted in the traditions of German design.
The Launch Day was marked by assemblies for all student groups during which they were addressed by the Principal, Alice Lynch, and the Head of the Primary School, Sarah Finnegan. All students were presented with a PE T-shirt with the new logo. For Primary School we also ran an art competition: they were asked to be creative with the three shapes of our new logo and the children created some fantastic designs. 6th class children were also asked to write about their experience of the day and we were delighted to hear how much they identify with their school and that they feel proud of being part of this exceptional community.